Book-Marketing Tip of the Day – August 15, 2017

"Don't ride the crest of a wave in particular industries. We had more than 3,000 units in Houston in the early '80s when the price of oil dropped from $40 a barrel to $8.50. The local economy crashed because it depended on the energy industry – and we went down with it. So spread your risk." Howard Ruby and CEO, Founder Oakwood Worldwide. Sales to non-bookstore buyers can spread the risk of closing bookstores.