Book-Marketing Tip of the Day – August 19, 2017

"Creative people often bristle at the suggestion that they have to stoop to market their ideas. It's pleasant to think that the idea's brilliance is self-evident and doesn't require the theater of marketing. But whether you're an author or entrepreneur, the difference between a brilliant new idea with bad marketing, and a mediocre idea with excellent marketing can be the difference between bankruptcy and success."  Derek Thompson, Hit Makers