Book-Marketing Tip of the Day – August 27, 2017

If you are crafting a corporate gifting program you need to keep the selections fresh. Allyson Krichman says, "If you want to make an impact, select items that people find motivating and new – something that represents the latest trends of today's marketplace. Also, select items that appeal to their demographic that are also on trend with today's retail demands." One way to do that is to team up with other APSS members to offer an assortment of current titles.