Book-Marketing Tip of the Day – July 8, 2016

Use good ideas. "Don't let your search for the great idea blind you to the merely good idea," advises inventor Bob Metcaffe. "Reject everything except for the very best and you'll end up with nothing." Educator Donald Kennedy has similar feelings: "A lot of disappointed people have been left standing on the street corner waiting for the bus marked Perfection." What good ideas can you use?