Book-Marketing Tip of the Day – July 7, 2016

Do you play to win or play not to lose? People who play the book-marketing game to win (vs. not to lose) take a little more risk than others. This could be exhibited through content that is more cutting edge, or less typical than that of competitors. They may seek reviews in niche markets with the understanding that while a negative one could reduce their sales, they can still learn from it. These "play-to-winners" re-invest their profits knowing that it takes money, time and effort to sell books. They dream big and set goals that are beyond their reach, but not out of sight. Promotion seekers are more likely to look for sales opportunities in special-sales markets, outside of the traditional bookstore outlets.