Book-Marketing Tip of the Day – July 31, 2019

According to the Wall Street Journal (July 19, pB1) Amazon is beginning a push "to obtain a stable of exclusive brands for the platform." How are they doing that? "Amazon is offering independent merchants on its platform marketing support, product reviews and prominent display." What is the catch? "Amazon gains the right to purchase a merchant's brand at any time for a fixed price, often $10,000."