Book-Marketing Tip of the Day – July 24, 2019

Many people find it necessary to kill new ideas. "We've always only sold through bookstores," or "We don't have the staff for that," or "Yes, but …" are their buzz words. When you have an idea that is different from the status quo, do what is necessary to make it a reality. Sometimes this means pushing hard against the majority and the past. As Yoda, the Jedi Warrior put it, "Try? There is no try. There is only do or not do." What are you willing to do today to sell to special-sales buyers? What three corporate buyers could you call? What commission-reps could do the job for you instead of hiring more staff? Join the Association of Publishers for Special Sales? If you want to do something, you'll find a way. If not, you'll find an excuse. Find the way.