Book-Marketing Tip of the Day – July 10, 2019

Are you measuring the right things? Profits are like a thermometer in that they only serve as a measuring device, not a controlling apparatus. Profits (or losses) tell you that you are doing something right (or wrong) but they offer no insight into what caused them. For greater impact on your net income, review the actions that cause profits to increase or decrease and place your attention on adjusting them for maximum effectiveness.