Book-Marketing Tip of the Day – July 9, 2019

It's difficult to change the ways in which we've always done things, and selling to non-bookstore buyers is different from the ways in which most authors and publishers sell books. But that is where opportunity lies. Think about what Stephen King said, "What are we afraid of, as humans? Chaos. The outsider. We're terrified of disruption." Selling to non-bookstore buyers may appear chaotic initially, but it can be very profitable in the long run.