Book-Marketing Tip of the Day – April 18, 2019

Hear the knock of opportunity. A leading school did a study that showed that its graduates performed well at first, but in ten years they were overtaken by a more streetwise, pragmatic group. The reason, according to the professor who ran the study was, "We taught them how to solve problems, not recognize opportunities." Where do/could you hear opportunity knocking? Could it be in selling your books to non-bookstore buyers?