Book-Marketing Tip of the Day – April 9, 2019

Publishers place great attention on the figure at which to price their books, but too often they ignore the customers' perspective. Potential corporate buyers seeking a promotional product compare the available options (books, coffee mugs, golf shirts), so they evaluate your price differently. They weigh the perceived value of your content (for increasing sales or employees' productivity) against the asking price. If that value surpasses the requested expenditure, they will make the purchase.