Book-Marketing Tip of the Day – January 4, 2019

Your content will have unique value for each segment in which you participate. Retail stores are interested in building store traffic, inventory turns or increasing profitability. These matters have no impact on librarians who want to help their patrons. Corporate buyers want to increase their sales or train employees. Associations want non-dues revenue. The media want good information for their audiences. Show your prospective buyers how they can reach their objectives with your content.