Book-Marketing Tip of the Day – December 28, 2018

Most publishers' goals for 2019 are usually in terms of money (revenue, profits), generally OPM -- Other People's Money. However, that is not as critical as you may think. Money will come when you do everything else right. The most important attributes that lead to success cannot be purchased. Here are my Top 10 "Must Haves" for success in book publishing: 1) information, 2) skills, 3) contacts, 4) plans, 5) ideas, 6) accountability, 7) persistence, 8) attitude, 9) support, and 10) resources. The Association of Publishers for Special Sales (APSS) has Mastermind Groups can help you with OPM - Other Peoples' Minds. Learn more at www.bookapss.org/APSSMastermindGroups.doc.