Book-Marketing Tip of the Day – August 14, 2018

If you want to sell 10,000 books through bookstores, you must find 13,000 different people to each buy one – assuming a 30% return rate. Also consider additional costs for shipping, damaged books and restocking. Why not sell 10,000 non-returnable books to one corporate buyer, and have them pay for shipping? You can do that, and APSS (bookapss.org) can show you how.