Book-Marketing Tip of the Day – August 10, 2018

People won't purchase your book the first time they hear about it. It takes time and multiple hits on prospects to get them to buy. Here are the thoughts that might go through a consumer's mind after hearing your message ten times over a period of months (with consistent promotion):

 

Exposure: Reaction

First: "So what!"

Second: "What's in it for me?"

Third: "That's interesting."

Fourth: "What was that title again?"

Fifth: "I think I've heard of that book before."

Sixth: "I think I've heard of that author before."

Seventh: "My friend mentioned that book yesterday."

Eighth: "My friend read it and thought it was good."

Ninth: "I'll look for it when I'm at the store (or online)."

Tenth: "I'll go and buy it now."