Book-Marketing Tip of the Day – July 18, 2018

An article in the Wall Street Journal (July 17, p A11) describes podcast-to-book successes, "a growing industry niche as publishers seize on the audio medium know for eclectic voices, relatively low production costs and fervent fans. After years of making YouTubers and social media stars into authors, publishers are now doing the same for podcasters." In addition, podcast producers are "looking at their shows as proof-of-concept vehicles aimed at securing screen and publishing deals."