Book-Marketing Tip of the Day – July 17, 2018

Answer a question with a question for a low-key closing technique. For example, get the decision maker's commitment to buy your book if you can meet his or her needs. Retail Buyer: "I think your book would fit into our product line, but I'm just not sure it will be able to generate enough additional traffic to warrant our replacing an existing book with it." You could reply: "If I can demonstrate to your satisfaction that I have a marketing plan in place and that I will promote your store as carrying my book, would you give it a try (ask the buyer to give it a try rather than commit to a large purchase)?"