Book-Marketing Tip of the Day – November 16, 2017

Given limited amounts of time, money and energy, begin by defining the ultimate readers who are most likely to be interested in your content, and why. Then think about where they shop, work, go to school or congregate. This will direct your prospecting and marketing efforts and create the criteria against which you can qualify and prioritize your prospects. Bad things (poor reviews, printing glitch, typos, etc) can happen to good books. Plan for what you will do if that happens to yours