Book-Marketing Tip of the Day – November 12, 2017

If you want to sell 100,000 books through bookstores this year, you need to find 8300 new buyers every month. Or, you could find 10 corporate buyers who would each buy 10,000 books. Or 20 buyers who each by 5,000 books. Or two who each buy 50,000. It can be done -- others have done it. Find an assortment of buyers in businesses, associations, schools, non-bookstore retailers and the military. As an added benefit, they may re-order the same quantity in the future, creating a source of recurring revenue.