Book-Marketing Tip of the Day – October 9, 2016

Are you planning to discount your books for the Holiday sales period? How you phrase the discount makes a difference. An experiment at Santa Clara U provided participants with an opportunity to buy a discounted coffee mug. Those who were told they had been randomly selected to get the discount were 3 times more likely to want to buy than people who believed everyone got the discount. See my webinar, "Sell More Books During the Holiday Season" at 3 pm ET on Oct 12; http://tinyurl.com/jycy5hk