Book-Marketing Tip of the Day – May 7, 2016

Learn from your less-than-successful ventures (otherwise known as failures). There is really no such thing as failure – you simply you create a result. An example from Brian Jud: "During one campaign to get on TV and radio shows I sent out 500 letters. I was ignored by 490 and rejected by the others. I didn't fail 500 times - I learned a different way to succeed. I sent a "thank-you" note to the rejections, thanking them for having the courtesy to respond. One actually turned into an on-air appearance. Then I created a business-reply card and re-sent that to the other 490 and got a 33% response – and many media appearances."