Book-Marketing Tip of the Day – April 8, 2016

When asked who their target reader is, many authors reply, "I do not know," or "everybody who likes to read about (their topic)." Either answer will reduce your sales and profits. If your book is for everybody, how much would it cost you to reach them frequently enough to make an impact? Define your prospective customers – readers and non-retail buyers – and communicate with them from their perspectives. Tell them how they can benefit from your content.