Book-Marketing Tip of the Day – April 2, 2016

Craft precise pitches. You'll intrigue potential customers more if you tell them your book will cost $4.82 per unit rather than "nearly $5.00."  Specificity is what gives people confidence in your message. Even better, use graphics that illustrate the financial impact of your proposal -- whether that is improving sales, saving money or increasing employee happiness. It's a powerful way to stop prospects from merely skimming your marketing materials.