Book-Marketing Tip of the Day – April 16, 2016

The Association of American Publishers (AAP) released Q3 2015 revenue numbers from more than 1,200 trade, K-12, higher education, university press, and professional publishers. The data spans January to September of 2015, and compared to the same period in 2014, publishers' net revenue declined 2% from $12.1 billion to $11.9 billion. Driving much of the decline was a significant drop in ebook revenue. Net revenue for ebooks declined 11.1%, the majority of which came from a significant 44.8% drop in the children and YA category. (Book Business Magazine). Revenue from books sold in non-bookstore segments increased during that same period.