Book-Marketing Tip of the Day – March 13, 2016

Turn loyal customers into brand advocates. Get your friends and customers to tout your brand to their friends on social media. "60% of consumers trust suggestions from people they care about, while only 18% trust the information a brand puts out on a social network." Software is available (Refer-A-Buddy and Friendbuy) that lets you run refer-a-friend programs and what's known as A/B tests to compare the performance of different offers. (Fortune)