Book-Marketing Tip of the Day – March 11, 2016

Borrow ideas. Thomas Edison said, "Keep on the lookout for novel and interesting ideas that others have used successfully. Your idea has to be original only in its adaptation to the problem you are currently working on." Watching an armadillo lead to the idea for the military tank. World War 1 military designers borrowed from the Cubist art of Picasso to create more efficient camouflage patterns for the tanks. Observing a bat lead to inventing radar. What ideas can you borrow?