Book-Marketing Tip of the Day – December 28, 2015

Giving away ebooks for free, or charging $ .99 for them defines the value you place on your content. Give buyers a reason why they should pay for your content. Follow Intuit's advice to "Delight, don't dilute." Instead of selling greatly discounted ebooks, one at a time to consumers, you can sell them to non-traditional buyers in large quantities, without discounting to $ .99. You can make more money, reach more people and still maintain the value of your content.