Book-Marketing Tip of the Day – December 22, 2015

A quick marketing plan has two parts: strategies (what) and actions (how).

1) What will you do in four areas: Product: (form -- printed and/or ebook), Pricing (skimming or penetration), Distribution (bookstore and non-bookstore) and Promotion (broadcast, print and online.

2) How will you do it: Product (editing, design, layout, printer, e-conversion company), Distribution (distributors you will contact; how and when -- bookstores, libraries. non-bookstore retailers; how to contact non-retail buyers); Pricing (retail price, discount schedule, promotional prices); Promotion (publicity (on and offline), media, advertising, sales promotion and personal selling)