Book-Marketing Tip of the Day – November 24, 2015

"Publishers are competing for debut literary talent with the same kind of frenzied auction bidding once reserved for promising debut thrillers or romance novels… The lack of a sales track record is one of the factors that makes debut authors most appealing, publishers say, since there is no hard data to dampen expectations." ("Betting Big on Literary Newcomers," The Wall Street Journal, November 20, 2015, pg D1)