Book-Marketing Tip of the Day – November 19, 2015

"But the secret to good writing is to strip every sentence to its cleanest components. Every word that serves no function, every long word that could be a short word, every adverb that carries the same meaning that's already in the verb, every passive construction that leaves the reader unsure who is doing what – these are the thousand and one adulterants that weaken the strength of a sentence."

Excerpted from "On Writing Well" by William Zinsser