Book-Marketing Tip of the Day – October 26, 2015

If your potential buyer is at a retail establishment you actually have two people to consider. The first is your customer, the person who purchases your books from you. The other is the customer of your customer, and these can vary widely within a target segment. For example, the customer at a Hallmark store is different from a person who patronizes a Spencer Gifts store. A museum gift shop will carry different products than will a hospital gift shop. Buyers at these places will seek different items to sell to different customers for different reasons.