Book-Marketing Tip of the Day – October 21, 2015

Advice from a SEAL commander: "Adapt. Survival is not about who's the strongest or fastest, but who can best adapt to change. Navy SEALs are masters of adaptation, being able to operate in jungle, desert, or artic conditions." In comparison, businesspeople must adapt to the ever-changing market conditions they face daily and should train their staff to do the same.