Book-Marketing Tip of the Day – October 15, 2015

When asked who their target reader is, many authors reply, "I do not know," or "everybody who likes (their topic)." Either answer will reduce your sales and profits. If your book is for everybody, how much would it cost you to reach them frequently enough to make an impact -- if you could find a way to do so? Define your prospective customers – readers and non-retail buyers – and communicate with them from their perspectives. Tell them how they can benefit from your content.