Book-Marketing Tip of the Day – October 6, 2015

It is important to know who your potential customers are demographically, but it is also important to know what they want and how you can help them. In an article in today's Wall Street Journal (Oct 6, 2015, pg A19: "Big Data, Blunt Instrument") Matthew Gwyther made an interesting observation: "These days what organizations desperately lack with their customers is intimacy. They often don't really know them at all. They are numbers, not names. The rise of the web has meant the death of the face-to-face. The personal."