Book-Marketing Tip of the Day – July 31, 2015

Craft precise pitches. You'll intrigue potential customers more if you tell them your book will cost $4.82 per unit rather than "nearly $5.00." Specificity is what gives people confidence in your message. Even better, use graphics that illustrate the financial impact of your proposal -- whether that is improving sales, saving money or increasing employee happiness. It's a powerful way to stop prospects from merely skimming your marketing materials.

Do you want to sell more books with no returns? Attend my one-day Southern California Book Selling University on September 12. You can become more profitable selling your books in ways that you never imagined and to people you never knew existed — in large, non-returnable quantities. It is sponsored by the Association of Publishers for Special Sales (APSS), Bowker and BookWorks, and will be held from 8:30 am to 4:00 pm at the Skirball Cultural Center, 2701 N. Sepulveda Blvd. Los Angeles, CA. Find details and registration at http://tinyurl.com/ppjtxbk