Book-Marketing Tip of the Day – July 22, 2015

Three strategies for hitting sales targets in non-traditional markets. 1) Niche marketing. Remind or inform targeted buyers about how they can benefit from your content. 2) Product redesign. You may need to change the delivery of your information to an ebook, booklet or a seminar. 3) Product-line management. Replace poor-selling titles or extend your product line. Line extensions can be made into one category (Chicken Soup for the Soul books), or into several categories such as Weight-Watchers services, books, magazines and foods.