Book-Marketing Tip of the Day – July 16, 2015

When deciding to purchase a book, most people will take the advice of a friend rather than read an ad. Get people to spread the word about your book to their friends and followers. Ask "superconnectors" – well-known people with a large following – to talk about your book. These people could be previous customers, family and close friends, your printer, your publisher, media people, professional associates, experts on your topic, bloggers, teachers, store employees, people in discussion groups and those in your social networks.