Book-Marketing Tip of the Week – July 7, 2014

 When you perform on the air, you may tell people to go to the bookstore to buy your book. But when the buyers get there, they see your title among all your competitors' titles. On the other hand, when you make a sales call on corporations, government agencies or association directors you have the buyers' undivided attention. Most likely, no other author or publisher has tried to contact them.