Book-Marketing Tip of the Week – December 9, 2013

Focus on the differences of your content, not on its sameness. Authors, particularly of fiction, sometimes describe their book as being similar to a current trend leader by saying, "It's the next Harry Potter," or "It's like The Da Vinci Code, but better."  Buyers do not want more of what they already have. They want to hear how your information is different from the better-known titles, and why it is better.