Book-Marketing Tip of the Day – August 25, 2019

When the Stanford Research Institute created voice recognition (SIRI) they described four tips leading to their success. "We knew that to succeed we needed four major ingredients: 1) a solution to a large and important problem or pain point, with potential for rapid market growth; 2) a differentiated technology that would grump the competition; 3) a team capable of outstanding execution; and 4) a value proposition and business plan that would articulate the venture's strategy and value. Without all four, the probability of success would be nearly zero." (Harvard Business Review). This applies to book publishing, too.