Book-Marketing Tip of the Day – January 26, 2019

When Shakespeare was born, there wasn't yet a professional theater in London. His education had prepared him for a job that didn't even exist. "Four of today's largest companies did not exist 40 years ago. One of them, Apple, was cofounded by someone who said that the most important topic he ever studied was not engineering, but calligraphy. The best way for you to prepare for the unforeseen future is to learn how to think intensively and imaginatively." (Scott Newstock in Wall Street Journal) I think this applies to special sales, too, because you must apply a little creativity to make large sales happen.