Book-Marketing Tip of the Day – December 12, 2018

"I don't have expectations when I take on a project. I test ideas endlessly and ask why. I build 20 to 30 models for every project because you have to give the job its due. You don't just do the first ideas that comes to you, which is easy. It's not fair to do anything less than your best."  Frank Gehry, award-winning architect