Book Marketing Tip of the Day -- July 4, 2018

Here's a revolutionary idea. If you want to sell 10,000 books through bookstores or Amazon.com, you must find 13,000 different people to each buy one – assuming a 30% return rate. Also consider additional costs for shipping, damaged books and restocking. Why not sell 10,000 non-returnable books to one corporate buyer, and have them pay for shipping? You can do that, and APSS (bookapss.org) can show you how.