Book-Marketing Tip of the Day – May 12, 2018

When people tell me their book isn't selling, I ask why. Most have no idea, but assume it has nothing to do with their book, or their lack of promotion or marketing. I tell them to find the reason by objectively evaluating their total marketing program (off/online), including their product (content and design), price (retail and bulk sales), distribution (bookstore and non-bookstore) and promotion (publicity, advertising, sales promo and personal selling).