Book-Marketing Tip of the Day – September 16, 2017

When Shakespeare was born, there wasn't yet a professional theater in London. His education had prepared him for a job that didn't even exist. "You should be encouraged to learn that this has been true for every generation: four of today's largest companies did not exist 40 years ago. One of them, Apple, was cofounded by someone who said that the most important topic he ever studied was not engineering, but calligraphy. The best way for you to prepare for the unforeseen future is to learn how to think intensively and imaginatively." (Scott Newstock in Wall Street Journal)