Book-Marketing Tip of the Day – June 2, 2017

When people tell me their book isn't selling, I ask why. Most have no idea but assume it is anything but the book or their lack of promotion/marketing. Objectively evaluate you total marketing program (on/off line), including your product (content and design), price (retail and discount schedule), distribution (bookstore and non-bookstore) and promotion (publicity, advertising, sales promo and personal selling).