Book-Marketing Tip of the Day – January 19, 2017

Companies in search of new reserves of oil and natural gas conduct years of research to find potential deposits. They only drill where those resources are most likely to be found. Follow their example by looking for potential buyers where they are most likely to be found. For example, if you have a children's book try selling to non-bookstore segments such as daycare centers, children's libraries, children's museums, home-schooling groups, PTAs, Book Are Fun, government agencies, military schools, mom's organizations, work-at-home moms, toy stores, airport stores, supermarkets, discount stores, etc