Book-Marketing Tip of the Day – September 26, 2016

Top 10 Reasons Companies Implement Promotional Programs

 

 

1.      Acquire new customers

2.      Keep customers loyal

3.      Increase their "share of wallet"

4.      Generate goodwill

5.      Increase sales, revenues and profits

6.      Promote additional purchases

7.      Create a sense of momentum

8.      Personalize employee or customer recognition

9.      Create or relate to an ongoing theme

10.   Motivate or award employees