Book-Marketing Tip of the Week – July 1, 2013

Push marketing is directed at the channel members, helping them sell more books to the next higher level in the distribution network. On the other hand, pull marketing is directed at the ultimate consumer, making people aware of your title and getting them to buy it. While both strategies are important, push marketing is the preferred strategy in non-retail special-sales marketing and pull is the strategy of choice in retail marketing.