Book-Marketing Tip of the Week – February 11, 2013

         According to Dan Poynter, successful author of The Self-Publishing Manual, "Non-traditional sales are where I started. These special sales are still the most lucrative, easiest to reach and are more fun. This is what I teach. Special sales are the reason for my success and are why publishers approach me for the 'secret.' Do not try to sell to everybody. Write what you know and sell to your friends. It's easy and fun! For me, bookstores are the frosting, parachute stores are the cake."